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Opportunity Details

Establish a Marketing Network


Project Details:
To establish paddy value chain in Ekta Nature Farming Producer Co. Ltd. to make it market ready. Ekta Nature Farming Producer Co. Ltd. is a Farmer Producer Company for by 50 women self-help groups having 612 small & marginal farmer families. It was formed in 2016. It is promoting natural farming. The turnover in 2019-20 was Rs. 16.25 lakhs. They have regenerate Rambhog, an indegenous scented variety of paddy of Kanpur region which disappreared in the push of high yielding varieties. Now about 400 farmers produce Rambhog rice in 400 acre. We have not been able to organise suitable market for this. We do not have expert to establish value chain and market for this and need support in this regard. 

Project Background:
To sustain the interest of farmers in natural farming or in farming per se, it is important that they get fair price for their produce. We have been able to shift paddy farmers from production of GM paddy to indigenous scented variety of paddy of Kanpur region but we have not been able to establish the value chain and sufficient market for it.

Key Project Objective:
We would like to establish paddy value chain in Ekta Nature Farming Producer Co. Ltd. and market for it.

Project Deliverables:
The volunteer is expected to do the needful to improve the value chain in a decentralised model of women self-help groups. The volunteer is also expected to support in establish marketing network for it.

Expected Learnings:
Hands on experience of working with small & marginal women farmers and their self-help groups and improving their value chain and establishing market for their produce.

About the Organization:
Shramik Bharti is a not-for-profit, grassroots development organization registered under Societies Registration Act, 1860; Shramik Bharti’s activities are primarily aimed at eradicating poverty with a particular emphasis on empowering women and disadvantaged communities. Established in 1986, Shramik Bharti works with urban and rural communities in Kanpur, Kanpur Dehat, Fatehpur, Barabanki, Bhadohi and Chandauli districts of Uttar Pradesh and Ferozepur, Amritsar and Taran Taran districts of Punjab influencing lives of about 1 million people. 
 
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Other

Age Minimum (with Adult): 21+, Minimum Age:21+

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