Globally, companies are integrating community investment programmes such as CSR, payroll giving, corporate citizenship into sustainable business strategy. The last decade has seen a significant rise, particularly in corporate volunteering i.e. businesses supporting and encouraging staff involvement in the community. In India specifically, the CSR law in 2013 catapulted businesses to re-look at their philanthropic and community initiatives as a way of doing business.
Why Corporate Volunteering?
Corporate Volunteering is about businesses supporting and encouraging staff involvement in the community – for mutual benefit - thus making the business and social case quite straightforward. Here's a quick 3x3 wrap-up of advantages of a well-designed corporate volunteering program which is well integrated with the business:
- Good for Companies
- Demonstrates commitment to building healthy communities
- Staff Development: Team work, a more loyal and productive workforce, skills training
- A positive public image and a reinforced brand loyalty
- Good for Employees
- Psychological fulfilment and satisfaction of ‘giving back’ to society
- Opportunity to develop and demonstrate new skills and enhance existing ones
- Opportunity to enhance the connection between executives and employees
- Good for Communities
- Brings new, highly skilled volunteers to the community
- Helps build new and lasting partnerships between the civil society and businesses
- Increased awareness about the community issues and improved understanding between sectors
As the country’s premier volunteer organisation, iVolunteer, provides a range of flexible services to enable companies of all sizes to address the needs of the society while strengthening their own organisations. Click Here to know more about our services.