Our mission is to change mindset and behaviour around the environment. At Upcycler's Lab, we specialize in creating learning tools based on various environmental and sustainability concepts. Our focus is to primarily use behavioural science and play-based learning techniques to change the mindset around the environment. We present this through our award-winning products that include board games on a host of topics such as waste segregation, ocean conservation, renewable power etc. Since we know most human behaviour is formed by age 9, our products are primarily created for and focused on ages 2-9. Additionally, we believe that children are not only powerful agents of change but can also have a huge influence on the adults in their lives.