Position Summary: Build audience persona by drawing insights from different data sources
Qualification Required:
Analytical Background
Minimum 2 years of experience post-graduate (desirable)
Experience with a nonprofit organization (preferred)
Have experience conducting user interviews for your own startup or work and draw insights from different data sources to build user persona and user insights.
You have attention to detail and are highly organized.
Essential Responsibilities:
Have experience in designing, proactive reaching out and conduct user interviews.
Search for targeted audience online to get the research data.
Do primary and qualitative research to gather insights about the users.
Have run Psychographic profiling in user research
Implement various Qualitative (goals, challenges, hobbies, interests and priorities) research methods.
Design, test, and implement a survey by identifying the target audience and maximizing response rates.
Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem.
Able to implement quant models on the researched data so that you can make data-driven decisions about the marketing mix.
Other Requirements :
Accessibility to Computer/Laptop, Good network internet connection and familiarity with social media platforms in specific WhatsApp and Skype
Excellent research skills, written and verbal communication skills
Flexibility to work around different time zones
Able to prioritize tasks and meet deadlines
Ability to connect and communicate with diverse types of organizations: partners, schools, businesses, government, etc.
Ability to take initiative, work individually or within team
High professional standards, including integrity, accuracy and attention to detail
The opportunity date and time you are looking for is no longer available.
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