Age Minimum (with Adult): 18+, Minimum Age:25+
Digital Marketing Strategy for NGO's Products
PROJECT BACKGROUND Tiljala Shed is a grass root organization working for unprivileged and marginalized section of society especially the rag pickers by providing education and vocational training. They provide vocational training to women and children. The products designed by these women and children needs a brand developing strategy and exposure to the market where their skills can be published making them financially independent. So designing a strong marketing strategy would give them market exposure. iVolunteer is a social enterprise that promotes volunteering. Their mission is to bring volunteers and organisations together to share time, skills and passion to promote India social development. KEY PROJECT OBJECTIVES 1)Marketing of the products to the target audience 2) Design a detailed marketing strategy which can be implemented by the staff of Tiljala 3) Design branding for the products that needs to be marketed. 4)Creating official Facebook, Instagram and Twitter pages to market the products with a story line- creating many stories who are working hard and giving their 100% to transform and change. Making it visible and connecting stories with products. PROJECT DELIVERABLES 1) Marketing strategy for various products being made 2) Product story line 3)Name the program 4)Design a logo for the products being made 5)Develop Brand Guidelines for the products 6)Develop case studies to connect the people making the products to the products Click on the link below to know more about the NGO: https://www.tished.org/
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